Address Hygiene Management
Address Hygiene Management improves the quality of addresses and mitigates returned mail. Mitigating returned mail and making improvements to your address data can result in very big, multi-million dollar savings. Traditionally, managing addresses meant that you deployed USPS certified addressing tools such as the Coding Accuracy Support System (CASS) and the National Change of Address (NCOA). Many mailers use these tools today in order to attain postage discounts, but all mailers still recognize return mail as a process. Mailers are now focusing on how to improve the process of managing addresses by identifying the root cause of returned mail. Using the correct tools in the right way, mailers can mitigate a large percentage of return mail and reduce the associated costs.